So, of course, as an experienced Social Media Marketer, you are aware of the impact that social media can have on your business. We are in an age where word of mouth is rapidly spread not only within a small group of people but even regionally, nationally and globally. A good or bad review or business event can go viral in a matter of minutes.
But have you thought about how your social media “mood” can affect your business and potential customers? According to an article recently posted by Erik Sass on mediapost.com entitled, “Social Media Moods are Infectious,” studies showed Facebook posts in one part of the country were affected by negative posts from users in another part of the country where they were experiencing bad weather.
That means that you have to ask yourself, “What type of a personality and mood do I want to represent my business? How do I want my customers to “feel” when they read my social media posts and what actions do I ultimately want them to take?” It depends on your brand. Perhaps you want your personality to be upbeat and fun, or maybe you want your personality to be more serious, informative and credible such as a treatment for a medical condition. Whatever you determine it to be, make sure it remains constant throughout all of your social media presence – and if you happen to discover a post or thread from a visitor that is different from the “feeling” you are trying to create, post something that steers the conversation back in the direction that you want them to go.
Next time you post on your business social media sites, give it a thought – what’s your social media mood? And if you need help with any of your Social Media Marketing needs, don’t hesitate to Contact Us!